Bensons for Beds
Core Benefits
Bensons for Beds approached us to elevate their in-house brand presentation, showcasing their expertise and obsessive craftsmanship as both designer and manufacturer.
We brought the core benefits of the Bensons for Beds brand to life through clear and succinct multi-shot motion loops. Paired with typically wordy product specifications, these loops were crafted to boost customer engagement and make technical details accessible in a playful, instantly understandable way.
Each loop was designed to be product-agnostic, extending their versatility and longevity across the brand. Drawing material and lighting inspiration from the recent rebrand, we ensured every asset was unmistakably part of the Bensons for Beds world. Where appropriate, we subtly embedded key brand elements such as the iconic lowercase ‘b’.
The core product benefits: pocket springs, breathable fabrics, edge support, recycled materials, and memory foam, each became a visual story in itself.
Every asset opens with a highly detailed macro close-up, before transitioning to a wide reveal. The snappy, playful tone and intentionally reduced setups ensured each benefit was instantly graspable and engaging.
During our research phase, we explored a variety of soft fabrics and comfort finishes, sense-checking our visuals across scales, from the microscopic detail of a single thread to the broad expanse of memory foam.
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Credits
- Client Bensons for Beds
