Found Studio, 10 Years On
24 Sep 2018
Where does the time go?! Looking back for our 10th birthday.
For the past ten years, Found have been executing ambitious ideas for world leading brands, agencies and artists. Founding Partner and Creative Director, Mike Sharpe has witnessed a world of change in that decade.
‘The studio we are now is so different from the studio we were when we started, and the studio we were in the middle.
When we started we were still in the ‘2.5D era’, stretching the capabilities of what could be done in After Effects. Then came the ‘Greyscale Gorilla era’ as Cinema 4D made 3D far more accessible. The release of the Canon MkII saw the birth of the ‘5D revolution’, transforming the production landscape. Simultaneously, new technology took us into the psychedelic ‘open Frameworks era’ as we began exploring new ways of generating animation. From there came a whole new discipline of interactive arts and the ‘experiential era’ which saw us working beyond-the-screen. Finally, we were propelled into a whole new dimension, ‘Virtual Reality’. It’s pretty remarkable when you look back at it all.
The technology and talent in the field of motion design gets more sophisticated with each day. Things are moving at such an incredible pace, the bar is forever being reset. We are now seeing an era where the boundaries between motion design and visual effects are blurring. It’s exciting. As ever, we push on - we adapt, try new things, learn, grow and ultimately evolve.
Over ten years we’ve built up relationships that have made us what we are today. It’s these relationships that make us able to do the work we do. We’re raring to see what the future brings – I can’t wait to see where we are in another ten years!’