Ford Racing on Brand New

In partnership with Interbrand, Brand New gave us an outstanding review of our recent rebranding work for Ford Racing, including this lovely quote:

“The Racing Landscapes for me, are the standout move in the entire system, they take what could’ve been a throwaway motif and turn it into something with real presence. I love how efficiently they do their job: they bend, wrap, and stretch across surfaces, and with only a few lines and a couple curves, you’re suddenly looking at a circuit, or a canyon, or something tearing across bumpy open terrain at full throttle. They bring motion into otherwise static applications and give the system a sense of depth that feels meaningful and earned.”

Discover how we captured the grit, energy, and iconic spirit of ‘America’s Race Team’ in our Case Study.