'The Line' TVC

‘The Line’ is our latest animated commercial for UBS and is a montage of various classic F1 circuits from around the world, see if you can spot ’em all!

The commercial was produced by Joyrider for Publicis and was designed and animated along with the extremely talented boys over at Mainframe. Check out the second movie clip to see a breakdown of some of the pioneering techniques they employed to pull off what we needed.

Behind the Scenes

Client: UBS
Agency: Publicis
Production Co: Joyrider
Directors: Found
VFX: Mainframe