‘The Room’ – VR Studio Project
Blurring boundaries between the real and virtual worlds

For the launch of our sister experiential studio Allez!, we created ‘The Room’, a virtual reality R&D project that combines tactile, real worlds with virtual environments.

The experience uses realtime 3D animation and interactivity to create a truly immersive, full-VR experience on the Oculus Rift platform. It plays with the viewer’s perception of the virtual and real world, building theatre from the moment you enter the room.

We gained valuable feedback from this research and are pushing on with further development into the field of virtual reality for brands – watch this space…

  • Animation
  • Design
  • Virtual reality
  • Experiential

BIMA Awards 2016

Immersive - Shortlisted