Cher Lloyd
'Swagger Jagger'

‘Swagger Jagger’ was our big pop promo for Cher Lloyd’s all important debut single. It was a highly ambitious project for Cher’s first ever music video, with several different set-ups and locations, choreographed dance routines, breakdancers, green screen performances, a huge location shoot and a whole heap of CGI madness!

Working closely with Cher’s brand/art directors Studio Output, we teamed up once again with our good friends at Mainframe – who worked on a multitude of animations and visual effects to help us create Cher’s ‘urban wonderland’.

Behind the Scenes

Related project:
Cher Lloyd
‘With Ur Love’

Client: Sony/Syco
Commissioner: Mike O’Keefe

Production Co: Found
Directors: Mike Sharpe & Marcus Moresby
Producer: Sean Stuart @ NTSH (London) Ltd
DOP: WIll Bex
Steadycam: Thomas English
Production/Location Manager: Elliott Tagg
Production Designer: Monica Black
Stylists (Cher): Ayishat & Louise

Hair (Cher): Louise Teasdale
Make-up (Cher): Lucy Bridge
Stylist (dancers & extras): Joseph Crone
Choreographer: Tommy Franzen

Animation/VFX/POST: Mainframe
VFX supervisors: Liam Chapple/Chris Hardcastle
Post Producer: Emma Phillips

Art Direction: Studio Output
Editor: Mike Prior @ NTSH (London) Ltd
Grade: Thomas Urbye @ The Look
Additional Animation: Found
Documentary: Sandra Ciampone
Stills Photography: Steve Glashier & Sandra Ciampone