Sony Pictures Television asked us to create an on-air promo, announcing the launch of an online catch-up service across their Russian television channels: Sony Entertainment Television, Sony Sci-Fi and Sony Turbo.
The catch-up service had no branding as such and therefore we worked with our partners at Studio Output to develop initial style guides along with the ‘Play’ icon. This was developed into a three-dimensional device that could house content from all of the Sony catch-up channels.
For the promo we created a narrative based around a fictional mainframe, housing the latest blockbuster entertainment. We teamed up with Zelig Sound, who delivered an epic soundtrack to complement the high-end, glossy visuals.