Rolls-Royce – ‘Black Badge’
Unveiling a dark new alter ego

Rolls-Royce’s Black Badge range is the first time their Spirit of Ecstasy statuette has been manufactured in anything other than silver. Aimed at a younger generation of buyers, these truly bespoke upgrades to the Ghost and Wraith models represent the brand’s darker and more confident side.

To bring this idea to life we created an intense and brooding concept that shows off the darker side of the iconic marque. Shot entirely in-camera, using ferrofluid, laser-cut steel numbers and powerful magnets, this set of teasing countdown and sinister reveal films opened the worldwide premiere of the car at the Geneva Motor Show 2016.

  • Film
  • Direction
  • Editing

“Technically and aesthetically Black Badge is the alter ego
of Rolls-Royce Wraith and Ghost: darker, more assertive,
more confident and powerful, and more demanding.”

Torsten Müller-Ötvös
CEO, Rolls-Royce

Commissioned by Imagination

Agency: Imagination
Producer: Phil Allen
Creative Director: Cath Elliott

Production Co: Found
Director: Marcus Moresby
Producer: Ian Walker
DOP: Greg Taylor
Technical Director: Sebastian Hagemeister
Editor: Alexander Robins