Philip Stein
'Live in Tune'

Working in close collaboration with BBH Zag, we conceived, developed and produced a series of films to communicate Philip Stein’s new brand direction and the proprietary technology behind their products.

Our concept centres on the idea that there is an order and rhythm inherent in nature, and indeed ourselves. If we can tap into these organic patterns and vibrations, then we can learn to live a more balanced life.

Entirely shot in the Berlin countryside, natural light – combined with specialist lenses and filming techniques – enabled us to create a mood that embodies Philip Stein’s brand philosophy of ‘living life in tune’. We then added animation elements to illustrate how the technology harnesses the beneficial natural frequencies surrounding us, to enhance well-being.

The film was part of a new website designed by our partners at Studio Output, who art directed the lifestyle photography shot by Colin Hughes in tandem with the film.

www.philipstein.com

Agency: BBH Zag
Senior Brand Strategist: Sarah Henderson
Design Director: Richard Davies

Production Co: Found
Creative Director: Mike Sharpe

Director: Guy Soulsby
DOP: Nick Bennett
Animation Director: Marcus Moresby
Editor: Nick Armstrong at ENVY

Colourist: George K at MPC
Original Music & Sound Design: Zelig Sound

Production Partner (Germany): Molly Aida Film
Service Producer: Fabian Martin Diering
Casting Director: Dr Costanza Julia Bani
Location Scout: Martin Zillger at zlocationz
Unit Manager: Ricarda Kniesz
Set Manager: Marco Buch
Art Director: Sebastian Wurm
Stylist: Julius Forgo
Wardrobe: Charlotte Kehl
Hair & Make-up: Saskia Krause
Camera Assistant: Jorg “Elma” Ellmer
2nd Assistant Camera: Jesse Mazuch
Fixer: Christian Anslinger
Food stylist: Oliver Sandor
Runner: Tamara Meinhold