Peugeot – ‘Unleashed, Uncut’
Everything in reverse

We were asked to help Peugeot launch their new 208 urban supermini in an innovative and eye-catching way that appealed to a younger audience.

Using the car as a dolly we created a single take stunt film by reversing it round a car park, driven by Peugeot UK rally driver Chris Ingram. Accompanying the action were some of the UK’s top extreme sports performers to help augment the urban adventure theme.

The stunt was shot in two versions: single shot (for the main film) and 3rd party behind the scenes view (for the ‘making of’ follow-up film). We also created Instagram cutdowns and banners for a YouTube homepage takeover as part of the wider campaign.

  • Film
  • Direction
  • Editing

”This is a fantastic articulation of the Peugeot brand and the experience we deliver for our consumers.“

Nicola Dobson

Head of Platform Marketing, Peugeot

Commissioned by Havas helia

Agency: Havas helia
Creative director: Mat Denney
Art director: Michael Tran
Copywriter: Marcio Leite
Client partner: James Martin
Senior team manager: Monica Botero
Planner: Rosanna Owen
Agency producer: Sean Brennan

Production company: Found Studio
Director: Mike Sharpe
Producer: Joe Binks
Production manager: Felix Jude West
DoP: Greg Taylor
1st AD: James Dyer
Art director: Emma Winter
Editor: Tom Starr
Post production: Fifty Fifty Post
Post producer: Chris Johnson
Colourist: Kenny Gibb
Music: Laurie Shenoda
Sound design: Altitude Music
Stills photographer: Willie Robb