Peroni Nastro Azzurro – ‘The Taste’
An abstract taste journey

We were asked to create a short film which takes the viewer on a taste experience. We follow ‘Master of Taste’ Simone Caporale on a circular journey, as he details the most unique properties of Peroni Nastro Azzurro.

Each aspect, “the look”, “aroma” and “the taste”, are presented as abstract scenes, including a perfectly balanced stack of chairs and a beautiful hall filled with maize.

The film was shot at Rivoli Ballroom in South East London. Found had the opportunity to showcase our full-service offering with the whole production, direction, editing and VFX being completed in-house from our studio.

In addition to the 90″ online film we also delivered a 60″ & 40″ VOD versions, social media cutdowns and VFX work for the digital stills campaign.

  • Film
  • Direction
  • Visual FX
  • Editing

Commissioned by M&C Saatchi

Agency: M&C Saatchi London
Producer: Estella Alvares
Creative director: Paul Hogarth
Copywriter: Andy Wilkie
Art director: Ash McMahon

Production company: Found
 Mike Sharpe
Producers: Ian Walker / Sean Stuart
DOP: Tony Miller
1st AD: Stephen Fylan
Production designer: Oliver Hogan

VFX: Found
Colourist: Richard Fearon @ MPC