We were asked to create a short film which takes the viewer on a taste experience. We follow ‘Master of Taste’ Simone Caporale on a circular journey, as he details the most unique properties of Peroni Nastro Azzurro.
Each aspect, “the look”, “aroma” and “the taste”, are presented as abstract scenes, including a perfectly balanced stack of chairs and a beautiful hall filled with maize.
The film was shot at Rivoli Ballroom in South East London. Found had the opportunity to showcase our full-service offering with the whole production, direction, editing and VFX being completed in-house from our studio.
In addition to the 90″ online film we also delivered a 60″ & 40″ VOD versions, social media cutdowns and VFX work for the digital stills campaign.
Commissioned by M&C Saatchi
Production company: Found
Director: Mike Sharpe
Producers: Ian Walker / Sean Stuart
DOP: Tony Miller
1st AD: Stephen Fylan
Production designer: Oliver Hogan
Colourist: Richard Fearon @ MPC