This was a bold new direction for Microsoft to launch their next generation ‘Surface’ tablet.

A stark photographic studio, crisp lighting and powerful sound design. The camera tracks in from a full-length wide shot to an extreme close-up, as we jump-cut around a collection of different people staring intensely at the camera.

Produced and directed by Found.

Client: Exposure
Agency Producer: Claudio Gorini
Agency Creative: Robin Eck

Production Co: Found
Director: Mike Sharpe
Producer: Joe Binks
DOP: Tony Miller

1st AD: Will Jasper
Art Director/Stylist: Tina Young-Routier
Editor: Tom Starr
Colourist: Aubrey Woodiwiss @ Electric Theatre Collective
Sound Design: Jon Clarke @ Factory Studios