Meng Niu
Naite TVC

Working with our colleagues in Beijing we created a TV commercial to launch a new drink for the Chinese market. 

Originally conceived as an immersive installation, the project became an exciting visual effects piece. Shot in a Beijing green screen studio, we then spent a month in post in London.

The final result: a fantastical mixture of live action and 3D animation that brings to life the imagination of a young Chinese girl as she enjoys her drink.

Client:  Hylink Advertising Agency, Beijing
Agency Creative: Liu Dong, Hylink

Account Management
: Studio Output China
Producers: Jim Fields & Lee Valmassy

Animation: Found, Esteban Diacono, Markos Kay & Thom Haig
Creative Director:  Marcus Moresby
Post Producer: Joe Binks