Fujitsu – ‘Digital Transformations’
Changing the world through innovation

Fujitsu connects data with people to create ‘human-centric innovations’. We were asked to bring this idea to life in an innovative and striking way for their latest brand campaign.

Filmed live and in-camera without the use of any post-production, our film uses a mixture of front and back projections, 3D projection mapping and a state-of-the-art holographic projection technique. 

The concept also lives beyond the screen in an accompanying print and digital campaign, which we helped keep true to our film.

  • Film
  • Animation
  • Direction
  • Projection mapping

“Perfect - this has created a unique Fujitsu visual language
which we can use in all our communications.”

Claus-Peter Unterberger
Vice Head, Global Marketing, Fujitsu

Commissioned by mcgarrybowen

Producer: Kate Banks
Creative Directors: Jane Briers / Dave Cornmell

Production company: Found
Director: Mike Sharpe
Producers: Ian Walker / Sean Stuart
DOP: Marcus Domleo
1st AD: James Dyer
Projection Technology: Projection Artworks
Holo-gauze: Stuart Warren-Hill
Production Designer: Oliver Hogan
Stylist: Emma-Jayne Savill

Animation: Found
Art Director / Lead Animator: Tom Geraedts
Animators: Tom Langton, Richard Hallsworth, Jim Campbell, Abel Reverter, Marcus Chaloner, Daniel Burke, Andy Evans
Matte Painting: Tim Holleyman
Storyboard Artist: Yohann Auroux
Editor: Tom Starr
Colourist: George K @ MPC
Sound Design: Owen Griffiths @ Jungle
Music: Native