Following the huge success of our #1 video for ‘Swagger Jagger’, Sony Music asked us back to direct the video for Cher’s second single, ‘With Ur Love’.
Shot in a single day in the heart of the City, with two camera units and some lovely VFX work from our friends over at Mainframe, the video features thousands of balloons and inflatables floating above the streets of London, as Cher spreads her love to world. We also managed to squeeze in a rooftop performance from American singer/songwriter/producer Mike Posner, who flew over from the States especially for the shoot.
Produced & directed by Found.
Client: Sony Music /Syco
Commissioner: Mike O’Keefe
Director: Mike Sharpe
Producers: Phil Tidy & Kwok Yau
Director of Photography: Dan Trapp
2nd Unit Directors: Marcus Moresby at Barney Steel
2nd Unit Cameraman: Deane Thrussell
Art Director: Louise Corcoran
Editor: Mike Prior
Colourist: Thomas Urbye at The Look
Photography: Sandra Ciampone