Brancott Estate are the original New World pioneers, with over 40 years experience of crafting wines in New Zealand. To bring their story to life we created an innovative experiential tasting concept.
‘The Red Shed’ pop-up visited festivals across the UK, combining a virtual tour of the vineyard with a multisensory tasting experience. Visitors to the Shed found themselves embarking on a journey to Brancott’s stunning homeland where they experienced seasons changing, grapes flourishing and scents to stimulate their tastebuds – all to prepare their palate for an expert wine tasting afterwards.
Created in interactive, realtime VR for multiple simultaneous guests, The Red Shed will be touring worldwide later this year.
Commissioned by Pernod Ricard/Brancott Estate