The BBC is at the cutting-edge of online innovation, a world leader in delivering engaging, digital, broadcast experiences.
We were both proud and excited to be involved in creating a fully integrated brand identity for the BBC’s Connected Studio; a new global initiative that combines external expertise with internal insights, developing new features, formats and experiences for audiences worldwide.
Our interpretation of their logo sits at the heart of the visual identity, bringing it to life both in animated stings and as cropped atmospheric stills for print.
“BBC Connected Studio has instigated profound
culture change in the BBC.”
Created in collaboration with Studio Output