Attraction
Beijing Bird's Nest Stage Musical

This was one of the largest animation projects we’ve ever undertaken – a whopping 10,000m² of LED screens filling one side of the Beijing Bird’s Nest Stadium, with live projection mapping onto the stage floor and water screens.

Commissioned by Nestyle Corporation, the company behind the Beijing Olympics Opening Ceremony, ‘Attraction’ was the world’s largest musical and the first ever to be held in the Bird’s Nest Stadium.

Each performance involved 600 cast and crew and played daily to an audience of 10,000 people. Our team created supporting animation and visual effects for the giant screens and floor area, to complement the musical stage show and set design.

It was an incredible project to have been part of – working on such a grand scale, with no restriction on production quality, for such a large audience, was a real thrill.