As part of an exciting channel rebrand, Found were asked by Lambie Nairn and The Partners to bring to life four idents for the European culture channel ARTE, which provides programming that fosters understanding among Europeans and brings people closer together.
The ARTE logo was turned into a literal cultural magnet, pulling and shifting Europe using a variety of techniques. Each ident has its own unique identity within a real-world environment. The core message of cultural unity is expressed through the fluid motion of particles, liquid, galaxy simulations and hand animated droplets.
Production Company: Found
Director: Marcus Moresby
Producer: Tania Baptista
Motion Designers: Rory McLean, Ryan Locke, Frederik Wiedel
Houdini Artist: Joe Thornley
Audio: Echoic Audio