5STAR – Channel Idents
Making the everyday colourful

As part of Channel 5’s rebrand of their entire portfolio of TV channels, we created a suite of idents for their sister channel 5STAR.

Using the brand’s new bold graphic patterns we created bespoke 3D projection mapping content for three locations across London, including the Design Museum. Each scenario has a ‘trigger moment’ which then transforms the environment into a colourful world of 5STAR branding.

  • Animation
  • Design
  • Direction
  • Projection mapping

Client: Channel 5
VP marketing: 
Jo Bacon
Creative director:
 Jody Malam
Producers: Laura Pye (lead) & Marko Domazet
Creative consultant: Alun Constable

Production company: Found
Mike Sharpe
Producer: Joe Binks
Production manager: Felix Jude West
DOP (hotel & tunnel):
 Tony C Miller
DOP (London Design Museum): Nicholas Bennett
1st AD (hotel & tunnel): James Dyer
1st AD (London Design Museum): Steve Wingrove
Production designer: Noam Piper
Assistant art director: Zachary Apo-Tsang
Projectionists: Projection Artworks
Design: Gretel (NYC)
3D animation: Found
Colourist: Thomas Urbye @ The Look
Music & sound design: Altitude Music